Pure Heavenly

Our story


Pure Heavenly was created in 2018 to solve the founder’s problem for his family. His daughters and wife suffered from a range of food intolerances, and as a result could not enjoy eating chocolate without experiencing unpleasant side effects. After many kitchen experiments ‘the budding chocolatier’ finally created a recipe that everyone loved.

Pure Heavenly was born.

The business has seen tremendous growth in 2021 and has won multiple taste awards including Best Vegan Chocolate by Vegan Food & Living Magazine and three silver awards at the Farm Food and Deli show.

The business was acquired by Walkers Chocolates in April 2022 and is now becoming recognised as one of the leading Vegan chocolate alternatives on the market and is one of the go-to brands for top quality tasty treats that offer a no-compromise solution for our customer’s needs.

The Recipe

Our recipe is 100% vegan, plant-based, and totally FREE from dairy, gluten, wheat, soy, and GMO ingredients. It is also free of palm oil, so is better for the environment. BEST OF ALL - it contains less than 1% sugar compared to 56% in the leading brand in the UK.

Our mission is to continue to create tasty vegan treats that offer an enjoyable solution
for all our customers, whilst continuing to bring exciting new products that we are sure you will love!